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  3. UTM Builder

UTM Link Builder

Create campaign URLs with UTM parameters for tracking

The referrer (e.g. google, facebook)
Marketing medium (e.g. cpc, email)
Product, promo, or slogan
Paid search keywords
Differentiate ads/links

Quick Templates

Related Tools

  • URL Encoder - encode campaign parameters
  • QR Code Generator - create trackable QR codes
  • URL Slug Generator - create clean base URLs
  • Meta Tag Generator - complete your marketing setup

How to Use UTM Builder

  1. Enter your base URL

    Paste the URL you want to add tracking parameters to.

  2. Fill in UTM parameters

    Add source, medium, campaign, term, and content parameters.

  3. Copy the tagged URL

    Click Copy to get your URL with UTM tracking parameters appended.

Frequently Asked Questions

Is the UTM Builder free?
Yes, the UTM Builder is completely free with no limitations. Create as many campaign URLs as you need without registration.
Is my campaign data private?
Yes, all URL building happens locally in your browser. Your campaign names and URLs are never sent to any server, keeping your marketing strategy confidential.
What are UTM parameters?
UTM parameters are tags added to URLs to track marketing campaigns in analytics tools like Google Analytics. They include source (where traffic comes from), medium (marketing medium), campaign (campaign name), term (keywords), and content (ad variations).
Which UTM parameters are required?
Only utm_source, utm_medium, and utm_campaign are required for basic tracking. utm_term and utm_content are optional and used for more detailed tracking of keywords and ad variations.